《跨文化商务交际》PPT课件 王建娜 西安翻译学院

 
课件内容： 
IntroductiontotheCourse 
1.1Warm-upActivity1 
1.2Micro-lecture1-IntroductiontotheCourse 
1.3Micro-lecture2–Whyweneedtolearnthiscourse 
1.4TheintroductionofthisCourse 
1.5Requirements 
1.6Homework-CaseStudy 
1.7quiz 
Chapter1Culture,Communcationinterculturalcommunication 
2.1Warm-upActivity 
2.21ThedefinitonofCulture 
2.3Micro-lecture1-CultureIceberg 
2.4Micro-lecture1-CultureOnion 
2.5Exercises 
2.6Homework 
2.7Quiz 
Chapter2VerbalVommunication 
3.1Warm-up–IntroductoryCase 
3.2Chapter2VerbalVommunication1 
3.3Chapter2VerbalVommunication2 
3.4Micro-lecture 
3.5CaseStudy 
3.6Homework 
3.7Quiz 
Chapter3NonverbalVommunication2 
4.1Warm-up–IntroductoryCase1 
4.2Warm-up–IntroductoryCase2 
4.3Micro-lecture 
4.4Chapter3NonverbalVommunication1 
4.5Chapter3NonverbalVommunication2 
4.6Chapter3NonverbalVommunication3 
4.7学生作品赏析 
Chapter4ContrastingCulturalValues 
5.1Warm-up–IntroductoryCase1 
5.2Warm-up–IntroductoryCase2 
5.3Chapter4ContrastingCulturalValues1 
5.4Chapter4ContrastingCulturalValues2 
5.5学生作品欣赏 
5.6新建目录 
5.7新建目录 
Chapter5CultureShock 
6.1Warm-upActivities 
6.2Chapter5CultureShock 
6.3视频-文化休克 
6.4视频-逆向文化休克 
6.5学生作品欣赏 
Chapter6Business-Etiquette-and-Social-Customs 
7.1Warm-upactivities 
7.21Chapter6Business-Etiquette-and-Social-Customs 
7.32Chapter6Business-Etiquette-and-Social-Customs 
7.43Chapter6Business-Etiquette-and-Social-Customs 
7.5视频-打招呼 
7.6视频-餐桌礼仪 
7.7视频-社会习俗 
7.8学生作品 
Chapter7InterculturalBusinessNegotiation 
8.1Micro-lecture 
Chapter8InternationalMarketingCommunication 
9.1Micro-lecture 
9.2视频