《商务英语视听说》PPT课件 南京晓庄学院 游晓玲

 
课件内容： 
Unit 1 Job Interview 
1.1 How to make a resume (A) 
1.2 How to make a resume (B) 
1.3 How to prepare for a job interview 
1.4 How to make a self-introduction 
1.5 How to answer interviewers\’ questions 
1.6 Taboos in the job interview 
1.7 Discussion and practice 
Quiz for Unit 1 
Unit 2 Jobs and Responsibilities 
2.1 Company type (A) 
2.2 Company type (B) 
2.3 Company structure (A) 
2.4 Company structure (B) 
2.5 Job titles or positions 
2.6 Jobs and responsibilities 
2.7 Core competencies (A) 
2.8 Core competencies (B) 
2.9 Discussion and practice 
Quiz for Unit 2 
Unit 3 On the Phone 
3.1 How to make a good preparation for business calls 
3.2 How to make efficient business calls 
3.3 Basics of business calls 
3.4 Discussion and practice 
Quiz for Unit 3 
Assignment One 
Unit 4 At a Meeting 
4.1 Basics of meetings 
4.2 How to organize effective meetings 
4.3 How to run effective meetings (A) 
4.4 How to run effective meetings (B) 
4.5 Tips for writing meeting minutes 
4.6 Discussion and practice 
Quiz for Unit 4 
Unit 5 Travel and Visit 
5.1 Planning for a business trip 
5.2 Booking air tickets 
5.3 Going through customs 
5.4 Hotel check-in 
5.5 Receiving visitors 
5.6 Meeting a business partner at the airport 
5.7 Discussion and practice 
Quiz for unit 5 
Unit 6 Company Presentation 
6.1 How to make a company presentation (A) 
6.2 How to make a company presentation (B) 
6.3 Advice and review (A) 
6.4 Advice and review (B) 
6.5 Discussion and practice 
Quiz for unit 6 
Assignment Two 
Unit 7 Product Presentation 
7.1 Introduction to a product presentation 
7.2 Preparation for a product presentation 
7.3 Description of products 
7.4 Tips for a successful product presentation 
7.5 Discussion and practice 
Quiz for unit 7 
Unit 8 Company Performance 
8.1 Annual reports and financial statements (A) 
8.2 Annual reports and financial statements (B) 
8.3 Balance sheets 
8.4 Income statements (A) 
8.5 Income statements (B) 
8.6 Cash flow statements 
8.7 Introducing company performance (A) 
8.8 Introducing company performance (B) 
8.9 Discussion and practice 
Quiz for unit 8 
Unit 9 Advertising 
9.1 Fundamentals of advertising 
9.2 Advertising media selection (A) 
9.3 Advertising media selection (B) 
9.4 What makes a good ad 
9.5 Discussion and practice 
Quiz for unit 9 
Unit 10 Marketing 
10.1 Marketing and 4Ps(A) 
10.2 Marketing and 4Ps (B) 
10.3 Marketing and sales 
10.4 Marketing management process 
10.5 How to make a marketing plan 
10.6 Discussion and practice 
Quiz for unit 10 
Unit 11 Trade Fairs 
11.1 A brief introduction of trade fairs 
11.2 General guidelines for trade fair participation 
11.3 How to select a right trade fair 
11.4 Exhibit hall etiquette 
11.5 Discussion and practice 
Quiz for unit 11 
Assignment Three 
Unit 12 Making Inquiries 
12.1 Basic knowledge on making inquiries 
12.2 How to make an inquiry 
12.3 A regular customer’s inquiry 
12.4 How to make an offer 
12.5 Discussion and practice 
Quiz for unit 12 
Unit 13 Placing an Order 
13.1 How to negotiate 
13.2 Negotiating an order 
13.3 How to write an order 
13.4 How to confirm an order 
13.5 Discussion and practice 
Quiz for unit 13 
Unit 14 Terms of Payment 
14.1 Terms of payment 
14.2 Choose a mode of payment 
14.3 How a letter of credit works 
14.4 Discussion and practice 
Quiz for unit 14 
Unit 15 Delivery 
15.1 Brief Introduction to Delivery 
15.2 Time and Date of Delivery 
15.3 Dealing with Delivery Problems 
15.4 Discussion and Practice 
Quiz for unit 15 
Unit 16 Claims and Settlements 
16.1 Introduction to claims and settlements 
16.2 How to make an effective claim 
16.3 How to write a claim letter 
16.4 How to settle claims 
16.5 How to write a letter of adjustment 
16.6 Discussion and practice 
Quiz for uint 16