《数字时代的商务英语写作》PPT课件 对外经济贸易大学 冯海颖

 
课件内容： 
Unit 1 Introduction: What Is Business English Writing? 引言: 何为商务英语写作 
What Is Business English Writing？何为商务英语写作？ 
Unit 2 Business Writing Process 商务英语写作过程 
2.1 Pre-writing: Identifying Your Purpose and Profiling Your Reader (1) 写作前：分析写作目的与目标读者(1) 
2.2 Pre-writing: Identifying Your Purpose and Profiling Your Reader (2) 写作前：分析写作目的与目标读者(2) 
2.3 Pre-writing: Selecting the Most Appropriate Communicative Channel 写作前：选择最合适的沟通渠道 
2.4 Pre-writing: Collecting Necessary Information for the Message/Document 写作前：收集必要信息与数据 
2.5 Writing: Organizing and Patterning 写作中：选择与组织篇章结构 
2.6 Revising: How to make your writing precise and vigorous? 修改：如何使行文精确且生动？ 
2.7 Revising: How to make your paragraphs unified and coherent? 修改：如何使段落主题明确且连贯？ 
2.8 Revising: How to make your writing clear and concise? 修改：如何使行文简洁明了？ 
2.9 Revising: How to rectify lexico-grammatical errors? 修改：如何修正词汇语法错误？ 
2.10 Proofreading 校对与勘误 
第二单元测验 
Unit 3 Business Writing Techniques 商务英语写作技巧 
3.1 Spotlight Reader Benefits 关注读者利益 
3.2 Express Positively 正面积极地表达 
3.3 Use Inclusive Language 使用包容性语言 
3.4 Conversational but Professional (1) 使用会话式但职业化的语言（1） 
3.5 Conversational but Professional (2) 使用会话式但职业化的语言（2） 
3.6 Emphatic Devices 强调的手段 
3.7 De-emphatic Devices 弱化的手段 
3.8 Develop Parallelism 使用平行结构 
3.9 Graphic Highlighting Techniques 使用图示高亮技巧 
3.10 Active vs. Passive Voice 恰当选择主动语态或被动语态 
第三单元测验 
Unit 4 Routine and Informative Business Messages 日常信息性沟通 
4.1 Format of Emails, Memos and Letters 电邮、备忘录与信函的基本格式 
4.2 Conventional Rhetorical Structure for Routine Business Messages 日常沟通的修辞结构 
4.3 Messages that provide information, describe procedures, and deliver instructions 提供信息、描述过程、发布指示 
4.4 Routine Requests 日常问询与请求 
4.5 Reply to Routine Requests 日常回复 
4.6 Direct Claim Requests 日常投诉/索赔 
4.7 Positive Claim Response 投诉/索赔的正面回复 
第四单元测验 
Unit 5 Persuasive Messages 第五章 说服性写作 
5.1 General Guidelines for Composing Persuasive Messages 整体写作指引 
5.2 Persuasive Strategies 说服策略 
5.3 Persuasive Messages for External Readers 针对外部读者的说服性写作 
5.4 Persuasive Messages within Organization 针对内部读者的说服性写作 
5.5 Persuasive Claims 说服性索赔 
5.6 Marketing and Sales Messages 营销与销售文本 
第五单元测验 
Unit 6 Negative Messages 第六章 负面消息沟通 
6.1 General Guidelines for Composing Negative Messages 整体写作指引 
6.2 Breaking Bad News to Employees/Customers 对员工或客户宣布坏消息 
6.3 Refusing Requests 回绝请求 
6.4 Refusing Claims 拒绝索赔 
第六单元测验 
Unit 7 Business Reports & Proposals 第七章 商务报告与计划书 
7.1 General Guidelines for Composing Informal Reports 非正式报告写作总体指引 
7.2 Categories of Informal Reports 非正式报告分类 
7.3 Progress Report 进展报告 
7.4 Feasibility Report 可行性报告 
7.5 Minutes of Meetings 会议纪要 
7.6 Formal Reports 正式报告 
7.7 Business Proposals 商业企划书 
第七单元测验 
Unit 8 Employment Messages 第八章 求职类文书 
8.1 Preparing for a Successful Job Search 求职准备 
8.2 Creating a Customized Résumé 定制简历 
8.3 Job Application Letter (Cover Letter) 申请信 
8.4 Recommendation Letter 推荐信 
8.5 Statement of Purpose / Personal Statement 目的陈述书/个人陈述书 
第八单元测验 
Unit 9 Social Business (Goodwill) Messages 第九章 社交（友好）讯息 
9.1 The Five Ss 五点小贴士 
9.2 Letters/Notes of Congratulation 祝贺信（短笺） 
9.3 Letters/Notes of Appreciation 感谢信（短笺） 
9.4 Letters/Notes of Sympathy 慰问信（短笺） 
第九单元测验 
Unit 10 Business Writing Using Electronic Media 第十章 运用电子媒体的商务写作 
10.1 Strategies for business writing on social media 社交媒体中商务写作的策略 
10.2 Smart Practices of Email & Instant/Text Messaging 电邮与短信写作的惯例与技巧 
10.3 Writing in cross-border e-commerce (I) 跨境电商之英语写作（一） 
10.4 Writing in cross-border e-commerce (II) 跨境电商之英语写作（二）