《全球商务》PPT课件 四川大学 王维成

 
课件内容： 
1. Globalization 
1.0 Globalization 
1.1 What is globalization (1) 
1.1 What is globalization (2) 
1.2 The emergency of global institutions 
1.3 Drivers for globalization 
1.4 The changing demographics of the global economy 
1.5 The globalization debate 
1. Globalization 
1. Globalization 
2. Country Differences 
2.1 National difference in political economy 
2.2 Political economy and economic development 
2.3 Differences in culture 
2.4 Ethics in global business 
3. The Global Trade and Investment Environment 
3.1 International trade theory 
3.2 The political economy of international trade 
3.3 Foreign direct investment 
3.4 Regional economic integration 
3. The Global Trade and Investment Environment 
4. Global Money System 
4.1 The foreign exchange market 
4.2 The international monetary system 
4. Global Money System 
5. The Strategy of Global Market 
5.1 The strategy of international business 
5.2 Entering foreign markets 
5. The Strategy of Global Market 
6. Global Business Functions 
6.1Exporting, importing and countertrade 
6.2Global production, outsourcing, and logistics 
6.3 Global marketing and R&D 
6.4 Global Human Resource Management 
6.Global Business Functions 
7. Foreign Direct Investment in Mainland China Market after 1980s 
7.1 Overview of Chinese Economy after 1949 
7.2 Foreign direct investment in China after1980s 
7.3 Challenges facing China’s economy