《商务英语》PPT课件 徐丽华 西安交通大学

 
课件内容： 
International Trade & Globalization 
掌握国际贸易的概念、优缺点及影响；掌握全球化的概念及分类，了解全球化的发展史。 
1.1International Trade 
1.1.1 What is lnternational Trade ？ 
1.1.2. What Are the Advantages and Disadvantages of International Trade? 
1.1.3 The Impact of Global Trade on Our Daily Lives 
1.2 Globalization 
1.2.1 What is Globalization 
1.2.2 History-Archaic Globalization 
1.2.3 Early Modern 
1.2.4 After 1970s 
1.2.5 Economic Globalization 
1.2.6 Cultural Globalization 
1.2.7 Music and globalization 
1.2.8 Globalization and gender 
1.2.9 Support and criticism 
Competition and E-commerce 
掌握竞争的含义、类型以及电子商务的含义、影响 
2.1 Competition 
2.1.1 What is Competition？ 
2.1.2 Three Levels of Economic Competition 
2.1.3 Consumer Competitions – Games of Luck or Skill 
2.1.4 Different Views about Competition 
2.2. E-commerce 
2.2.1 What is E-commerce 
2.2.2 Impacts from E-commerce 
Customer Service and Huamn Resource 
掌握交流的概念、有效交流的障碍、商业交流的方法；掌握消费者服务的概念、类型；掌握人力资源的含义及责任，了解其发展史。 
3.1 Communication 
3.1.1 What is Communication 
3.1.2 Barriers to Effectiveness of Communication 
3.1.3 Methods of Business Communication 
3.2 Customer Service 
3.2.1 What is Customer Service 
3.2.2 Bad and Good Customer Service 
3.2.3 The Cost of Poor Customer Service 
3.3 Human Resource 
3.3.1 Human Resources and Responsibilities 
3.3.2 History of Human Resource 
3.3.3 Origins and Development of the HR 
Ways of Communication 
理解并掌握工作方式、联系方式、商业交流相关内容，掌握其中各类信件的撰写方法 
4.1 Ways of Working & Making of Contacts 
4.1.1 Ways of Working 
4.1.2 Making of Contacts 
4.2 Business Communication 
4.2.1 Business Calls 
4.2.2 Leaving and Receiving a Voicemail Message 
4.2.3 Leaving and Taking Messages 
4.3Email & Letter  
4.3.1Formal and Informal Business Emails or Letters 
4.3.2Social Letters 
Internal Operation 
理解并掌握如何创业、招聘、销售、撰写年报等相关内容 
5.1 Starting a Business  
5.1.1 Key Points of Starting a Business 
5.1.2 Type of Business 
5.2 Recruitment 
5.2.1 How to Write a Letter of Application? 
5.2.2 How to Prepare for an Interview? 
5.3 Art of Selling 
5.3.1 Advertising and Sales Techiniques 
5.4 Annual Reports 
Meeting and Manner 
理解并掌握如何安排会议及所需要注意的问题 
6.1 Meeting 
6.1.1 Arrange a Meeting 
6.1.2 Useful Meeting and Discussing Phrasal Verbs 
6.2 Business Code/ Protocol /Manner 
6.2.1 Seats Arrangement 
6.2.2 Business Manner 
Practice of International Trade 
理解并掌握本章中涉及的询价、报盘、还盘、承兑等内容；掌握付款条件、包装和装运、投诉、索赔、调整、业务委托等相关内容 
7.1 Inquiry Offer Counter Offer Acceptance 
7.1.1 Inquiry 
7.1.2 Offer Counter Offer 
7.1.3 Acceptance and Price Negotiation 
7.2 Terms of Payment 
7.2.1 Terms of Payment 
7.2.2 Ask for & Reply to Establishment/Amendment /Extension of L/C 
7.2.3 Ask for Extension of L/C & Amendment to L/C 
7.3 Packing and Shipment  
7.3.1 Packing Introduction 
7.3.2 Example Letters of Shipment 
7.4 Complaints  Claims and Adjustments 
7.4.1 Reasons of Complaints and Example Letters  
7.4.2 Components and Structure of Complaint Letters 
7.4.3 Rejecting a Claim，Adjustment& Settlement  
7.5 Business Delegate  
7.5.1 Why Need Business Delegate 
7.5.2 Advantages and Disadvantages of Using Overseas Agents