《商务英语听说》PPT课件 江春 对外经济贸易大学

 
课件内容： 
反全球化趋势 Anti-globalization Trend 
1.1 Part A Business News 
1.2 Definition and benefits of globalization 
1.3 Mini -Case 
国际贸易 International Trade 
2.1 Economic openness and integration 
2.2 Tariff and Non-tariff trade barriers 
2.3 Trade tension between the U.S. and China 
2.4 Fairness in trade 
2.5 Central Bank Governor on RMB Exchange Rate 
解读经济 Making Economic Sense 
3.1 Part A Business News 
3.2 Part B business report in face of the worst financial crisis 
3.3 Part C How to Be Exuberant and Rational 
国际品牌与广告 Global Brands and Advertising 
4.1 Part A Business News 
4.2 Part B Do Search Ads Really Work 
4.3 Part C A Memoir of Jack Trout 
新媒体与网络营销 New Media and Internet Marketing 
5.1 Part A: Business News 
5.2 Part B: The Internet Has Revolutionized Marketing 
伟大管理者和领袖 Management Gurus and Great Leaders 
6.1 Management gurus and great leaders: Business News 
6.2 10 Things Great Managers Do 
组织与激励 Organization and Motivation 
7.1 Introduction 
7.2 Part A: Business News 
7.3 Part B: 5 Ways to Motivate Staff in a Small Business 
7.4 Part C: Motivation & Organizational Behavior at Marriott 
创业与创新 Innovation and Entrepreneurship 
8.1 What is Innovation： the primary driving force of economic development 
8.2 Innovation in Action 
8.3 Entrepreneurship 
8.4 Great Business Don\’t Start with a Plan 
金融世界 Financial World 
9.1 Part A Business News 
9.2 Part B What Caused Financial Crisis 
9.3 Part C China Gold Rush Hides Different Strategies 
理性投资 Making Investment Rationally 
10.1 Part A Business News 
10.2 Part B The Commodities Gusher 
10.3 Part C Edward Lampert—One of the Extraordinary Investors of Our Age 
商业法律前沿动态 On the Business Legal Front 
11.1 Business News 
11.2 Interview: Modern Monopolists Are Redefining Competition 
文化差异与禁忌 Cultural Differences and Taboos 
12.1 Introduction 
12.2 Part A: Business News 
12.3 Part B: Nonverbal Communication 
战略与竞争优势 Strategy and Competitive Advantage 
13.1 Part A Business News 
13.2 Part B Interview 
13.3 Mini-Case Listening: Discussing and Speaking 
企业社会责任 A Socially Responsible Corporation 
14.1 What is Corporate Social Responsibility (Definition) 
14.2 Four Components of CSR 
14.3 Benefits of CSR 
14.4 Corporate Stakeholders 
人工智能与虚拟现实 Artificial Intelligence and Virtual Reality 
15.1 Future of Artificial Intelligence and How It will Transform Business 
15.2 The Future of Artificial Intelligence