《高级商务英语听说》PPT课件 江春 对外经济贸易大学

 
课件内容： 
第1章Globalization Trend 
01-01Business News 
01-02Who Benefits from Globalization 
01-03G20 Leaders Promise Measures to Fight Global Recession 
第2章Hot Issues in International Trade 
02-01Business News 
02-02Central Bank Governor on RMB Exchange Rate 
02-03The Future of Fair Trade 
第3章Making Economic Sense 
03-01Business News 
03-02Business Reports in Face of the Worst Financial Crisis 
03-03How to Be Exuberant and Rational 
第4章Consumer Behavior 
04-01Business News 
04-02Global Slump Casts a Pall over Consumers 
04-03Lifestyle Changes–Fitness and Health 
第5章Brand Equity and Global Brands 
05-01Business News 
05-02Wal-Mart Learns a Branding Lesson 
05-03ZTC Silent Mode 
第6章Advertising Appeals–Image & Personality 
06-01Business News 
06-02What Should You Spend on Advertising 
06-03Advertising Tchniques in the Movie “”Spider Man”” 
第7章Management Gurus 
07-01Business News 
07-02Two Great Corporate Leaders of the 20th Century–Jack Welch and Ballmer 
07-03Management Gurus Say Judgment Is the DNA of Leadership 
第8章Motivating Employees 
08-01Business News 
08-02Does Money Motivate? 
08-03Meeting the Company’s Motivational Challenge 
第9章Recruitment and Performance Appraisal 
09-01Business News 
09-02A Job Interview Need Not Be a Battle of Wills 
09-03Effective Performance Appraisal: Tips from the MSPB 
第10章Financial World 
10-01Business News 
10-02What Caused Financial Crisis 
10-03China Gold Rush Hides Different Strategies 
第11章Making Investment Rationally 
11-01Business News 
11-02The Commodities Gusher 
11-03Edward Lampert–One of the Extraordinary Investors of Our Age 
第12章On the Business Legal Front 
12-01Business News 
12-02Companies Are Getting Unexpected Benefits from Their Sarbanes-Oxley Outlays 
12-03Legal Tactics for Hostile Mergers 
第13章Effective Communication–Language and Culture 
13-01Business News 
13-02What Is Culture Like 
13-03Culture-loaded Idioms 
第14章Cultural Differences–Manners and Taboos 
14-01Intercultural Business Communication 
14-02Protocols of Handshaking and Gift-giving 
14-03Hall’s High and Low-context Orientation 
第15章Organizational Culture–Competitive Advantage 
15-01Business News 
15-02Cultural Models of Organization 
15-03Cultural Synergy in Shanghai General Motors 
第16章A Socially Responsible Corporation–Business Ethics 
16-01Business News 
16-02Corporate Social Responsibility and Sustainable Development 
16-03Survey: Ethics Abuses on Rise 
第17章Get Yourself Wired–Internet and Mobile Phone 
17-01Business News 
17-02The Future of the Internet 
17-03On-line Marriage –A New Fashion 
第18章New Economy and E-commerce 
18-01Business News 
18-02E-Commerce and Cultural Values 
18-03E-Commerce Activity: A New Metric to Consider 
第19章Mid-term and Final Exam 样本